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Codec is a short word for ‘coding’ and ‘decoding’. Once you are done editing, you are required to choose a Don’t Let Hate Consume You Shirt that encodes the footage with the maximum possible compression. One of the most popular codecs is H.264 that produces MP4 files. H.264 also has its upgraded version called H.265 that offers a better compression ratio, thus reducing the file size even further. Factor 5: Rate Control Modes Rate controlling is a process where you define the bitrates for a video. For instance, if a clip is intended to be distributed via the Internet where the target audience may have specific bandwidth, Constant Bitrate (CBR) mode would be good. On the other hand, if the Internet bandwidth is decent or the video is to be played on a local device, using Variable Bitrate (VBR) (with the highest threshold set) would provide the best picture quality as the bitrate would be automatically controlled according to the motions the clip has.

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